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February 25, 2014

AirWatch Hosts TAG Conference Regarding BYOD

Last Thursday, members of the Technology Association of Georgia (TAG) met inside of AirWatch's headquarters to have a nice, long talk about “bring your own device” (BYOD). Just when it seems as if this subject was poked and prodded sufficiently, there's always something new to discuss. This is largely due to the amount of innovation necessary to help businesses manage the employee mobile devices that enter their space. The discussion included four industry veterans and was moderated by AirWatch's COO, David Dabbiere.

Dabbiere started everything with one question: What's the real value of BYOD? John Trainor, Aaron's CIO, said, “I think the baseline value comes with compliance, but the real value is going beyond that.” Gene Signorini, VP of mobile insights at Mobiquity, said that mobility is already a great advantage for enterprise. “The question becomes, how do we take advantage of what's already there?” he continued.

As the conversation inches forward, we move onto how success of BYOD initiatives is measured. Rick Franke, VP of global services and support at AirWatch, says that the real benefit of mobility is finding a benefit in both work and play. But since the end user isn't exactly informed, a BYOD policy might not be enough to stave off attacks. “As enterprises, we need to do a better job of educating our end users. We can't assume everyone is as knowledgeable as your IT department or vendors,” he said.

It's been said for years already: BYOD isn't an “if” thing anymore. It's now an inevitable phenomenon that is changing the business world before our eyes. Businesses may survive if they take sufficient precautions and engage and educate their employees to create an uptick in the adoption of mobile security solutions.

Trainor said, about the meeting, “The panelists really did a great job talking about what's next. How do you drive value from what's to come in BYOD? When mobile entered the enterprise we were unprepared, but now I think the industry isn't skating after the puck anymore, it's skating toward where the puck is going to be.”

Edited by Cassandra Tucker

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