Feature Article

March 12, 2014

GlassesOff is an App that Aims to Improve Your Vision

With the growing ubiquity of smartphones, it’s easy to forget that they offer some really groundbreaking functionality, functionality that grows by the day thanks to the efforts of the app development community. After all, there are now apps that can help users quickly learn a new language or increase their reading speed while on the go. It’s no wonder iPhone and iPad users alone spent $10 billion on apps last year.

Taking the potential of mobile apps one step further is a neuroscience technology company called GlassesOff. GlassesOff recently completed a three-month soft commercial launch of its self-titled iOS app, which is meant to eliminate its users’ dependency on reading glasses by enhancing the image processing function of the visual cortex. That’s right: GlassesOff is an app that actually hopes to improve people’s vision.

The original soft launch of GlassesOff was back in December for iOS devices and this platform exclusivity will continue into the app’s proper commercial launch. However, there is an Android version of the app planned for commercial release toward the end of the second quarter of 2014.

During the months following the app’s soft launch, which targeted at least 10,000 registered users, GlassesOff tested the scalability and stability of its cloud servers, as well as the app’s overall stability and functionality. The company also gathered feedback from users in order to identify points that need improvement.

As such, the latest version of GlassesOff promises an even better experience, along with new gamification features.

“We are very happy with the results of our soft commercial launch, which demonstrated the stability of our platform and helped identify key user experience improvement points,” said Nimrod Madar, CEO of GlassesOff, in a statement. "We are excited that the GlassesOff application ranked at the top of the medical category on the App Store, without any significant marketing or advertising campaigns by the company. We are now ready to continue as planned with the company's next milestone: the expected launch of the Android OS product at the end of the second quarter of 2014.”

Edited by Cassandra Tucker

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