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March 14, 2014

BlackBerry 10 Being Adopted by Enterprises in Australia

By any measurable standard, since the smartphone was introduced by Apple, BlackBerry has been a dismal failure. Considering the strong market share the company controlled, especially in the enterprise sector, you have to wonder what happened. Hindsight being 20/20, we can now see that it was not just one particular thing. To regain its former glory, the company has been looking at many different options in the past several years including privatization, but it has now settled on CEO John S. Chen with a primary focus on enterprise solutions instead of the consumer sector.

Focusing on the enterprise has paid off for the company in many countries around the world so far, as organizations look for the reliability and security BlackBerry provides. Earlier this week the company announced the move to BlackBerry 10 by several enterprises in Australia, which came along with the 2014 Australian Enterprise Mobility Market Study by Telsyte, an Australian ICT research firm. It found that BlackBerry is the MDM (Mobile Device Management) solution of choice in the country, with one in five businesses (of 20 or more people) with an MDM solution in place using BlackBerry.

Two of the organizations that have selected BlackBerry Enterprise Service 10 (BES10) as their enterprise mobility solution are the Australian National Audit Office (ANAO) and Questas. In addition, BlackBerry has seen the migration to BES 10 in verticals such as government, finance, mining and professional services.

The new BES 10 provides organizations with a multi-platform mobile device solution with application and content management. It comes with end-to-end security credentials and controls for managing BYOD initiatives to better manage an increasingly mobile workforce.

"While we continue to win the trust of Australian government departments, we are also seeing significant traction in other regulated and private industries that want to enable workforce mobility with multiple devices, while maintaining company IP and data is protected and secure," said Matthew Ball, managing director for Australia and New Zealand at BlackBerry.

Edited by Blaise McNamee

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