Feature Article

March 24, 2014

Voxofon on OTT Monetization and Revenue Models

At the time when WhatsApp was recently acquired by Facebook for $19 million, it was a messaging service but now the company has announced it is going to make voice also available sometime in the second quarter. This kind of over-the-top (OTT) messaging service is becoming all the rage in the telecommunications industry and as LTE becomes the standard network for wireless operators, the days of paying standard fare for voice on wireless carriers are numbered.

Roberto Moctezuma, the co-founder of Voxofon, a provider of mobile apps utilizing over-the-top voice and messaging services, will discuss this topic at an industry event this week focused on monetizing OTT services.

According to Moctezuma there are many possibilities for monetizing opportunities in OTT as the world's moves to smart mobile devices for its communication and computing needs. The merging of both these technologies is allowing individuals to communicate, play, work and conduct financial transactions in one device.

Just like the wait-and-see approach telecoms used when it came to SMS, they seem to be waiting for players like WhatsApp to take their market share for voice. Monctezuma points out to several companies in Europe and Russia have already implemented WhatsApp as part of their platform to enable OTT communications. This includes German mobile operator E-Plus and Russian operator VimpelCom.

Another innovative application being used by Voxofon is Bit6, an offering for application developers that integrates syndication capabilities into applications with SDKs with only a few lines of code. This simple platform allows developers to create the application they want with all aspects from structure to message delivery, with a real-time and cloud-based platform providing flexibility with room to grow.

"Instead of locking customers into a rigid set of bundled products and services, this new ecosystem is rooted in the development of simple, innovative solutions that allow consumers to leverage the latest devices and technologies to communicate and engage with their friends and family in specific ways that appeal to them," said Moctezuma.




Edited by Stefania Viscusi


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