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April 04, 2014

Verizon Cuts the Price of Its Top of the Line Family Plan

The competition to control the mobile lives of families is fierce, but Verizon, one of the four top mobile service providers, has made an announcement that may help push their sales even further. On April 3, Verizon announced that they will be cutting the prices of their “More Everything” plan, a multi-line plan option, for anyone using their Verizon Edge option and at least 10GB of data.

This cut isn’t miniscule either, with access to their service for smartphones dropping from $40 a month to $15. This won’t actually put it ahead of its competitors; instead Verizon’s new pricing will put them in line with AT&T’s family pricing. Just as with AT&T’s plan, a family of four with 10GB of data will now only $160 a month, as compared to Verizon’s former pricing that would have cost $180.

To sweeten the deal, Verizon is allowing customers to receive an additional 1GB of service for only an additional $10 a month by adding a tablet to their service.

These price cuts will only apply to those who are using more than 10GB of data. If a family goes with a plan that falls below this limit, the price will go back up to the original of $30 to $40.

Verizon Edge is also an important part of the deal. Verizon Edge allows families to forgo two year contracts, and makes upgrading a phone easier. Customers may choose to pay for their smartphone alongside their bill over the course of 24 months. However, the tempting part of the Verizon Edge program is that it makes upgrades much easier. After 30 days, if 50 percent of a phone has been upgraded, customers are already eligible to receive an upgrade. Verizon Edge will also save customers quite a bit, as buying 4 smartphones without it will cost $260 vs. the earlier stated $160.

While the new prices don’t necessarily beat AT&T’s prices, instead solely coming in line with them, Verizon’s LTE network is considered better than AT&Ts, giving users extremely high speeds. 

Edited by Cassandra Tucker

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