Feature Article

May 01, 2014

Apple Unveils Cheaper MacBook Air

Apple announced earlier this week that it is launching a brand new line of Mac Book Air’s that have a better processor but are also about $100 off the price of the previous line. The look of the new Macbook Air’s are exactly the same as the old versions and industry insiders don’t seem to believe there are going to be a ton of changes to that in the coming years.

This move to drive the price down on what have long been devices with MSRPs well above what Microsoft is offering, has been going on with Apple for a little while now. Devices like the iPad, iPhone and iPod have all been gradually getting their prices driven down. It seems as if the Cupertino company is finally noticing it might be pricing some of its most popular items right out of the market.

Image via Apple.

The Macbook Airs that are being offered up brand new for less than the previous versions have a bumped up 1.4GHz dual-core Intel Core i5 processor and they also sport 4GB of RAM and 128GB of storage. The higher end version of the 11-inch and 13-inch screened Macbooks have 256GB of storage with a 1.7GHz dual-core Intel Core i7 that has 8GB of RAM and 512 of flash storage.

The new laptops, which start at a price of $899 also have slightly better battery life  specifically geared for better iTunes movie playback. The 11-inch screened versions now boast about an hour more of battery life, while the 13-inch screens have gone from allowing 10 hours of playback to going a full 12 hours from full charge to empty battery.

Considering the Macbook Air is already boasted as the top of the portable laptop heap, the drop of $100 in price is only going to make them that much more attractive.




Edited by Stefania Viscusi


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