When it comes to data analysis, the numbers and information available can be overwhelming. But with new systems on the market today, companies can find methods of understanding those numbers and making them work in their favor.
Globys, a provider of big data analytic solutions, announced the release of its new Mobile Occasions solution. The company specializes in contextual marketing for mobile operators, and this system will give marketing experimentation capabilities to CMOs worldwide. Doing so aims to improve scaling personalization, which can reduce churn by 10 percent and increase customer revenues by 12 to 15 percent.
Improving scaling methods and making experimentation more accessible can help marketing teams understand and take action based on trackable customer behavior, especially in a world with a growing reliance on mobile methods. The system focuses on three core capabilities: discovery, execution, and optimization. Mobile Occasions looks to discover new insights on customer intentions and motivations; the execution of context-driven experimentation will balance new learning with performance; and optimization of performance will derive from marketing responses and behavioral events of customers. This kind of analytic expertise is difficult to hire in the workforce, but Mobile Occasions and similar systems can provide a much more widespread integration and application of useful company data.
Dr. Olly Downs, chief scientist at Globys, said in a statement, "What's exciting to see is how putting some of the most advanced scientific marketing methodologies in the hands of mobile operators allows them to completely transform how they market to and engage their customers, driving dramatic results and unprecedented insight into how their customers behave."
With the ability to create this kind of understanding, Mobile Occasions can make companies unstoppable and big data much less overwhelming in an ever more mobile business world.
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