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June 16, 2014

US Android Users Spend More than Two Hours on Smartphones Daily

Next to our wallets and keys, smartphones or cell phones are the items we carry with us at all times, and as technology makes the wallet and key obsolete, the only thing left will be our mobile device. Since they are with us at all times, it only makes sense the amount of time we engage our smartphones continues to increase. A new analysis by Strategy Analytics' AppOptix has decoded the user profile of U.S. Android smartphone users and has concluded they are spending an average of 138 minutes with their device.

According to the company this is an increase of 20 percent from December 2013. This analysis is based on a rigorous examination based on more than one million individual application sessions of 1,500 Android smart phone users in the US.

By using Strategy Analytics' state-of- the-art Consumer Telemetry platform, the company was able to leverage a best-in-class telemetry application, an opt-in panel, and big data analytics framework to crunch the numbers and deliver the analysis.

The best performance was achieved by Facebook, YouTube and messaging apps, which attained 50 percent share in total time according to their respective categories. The rest of the time was divided amongst different segments including lifestyle, productivity, news, weather and sports with a wide range of small applications. The analysis also revealed there is no one single publisher that completely dominates the category, which according to them presents opportunities for new and inspiring app concepts.

AppOptix delivers comprehensive analysis by addressing the contextual nuances of consumer behavior using a variety of tools including dashboards, reports, and leading analysis insights on device brands, operators, models, and apps. The consumer telemetry it uses is a process of collecting, storing, transmitting and assembling data via software-based sensors to provide a window on how consumers interact with their device. The insight is achieved by asking:

  • What activities are performed on mobile devices?
  • Where are these activities performed – at home, at work, while traveling, while shopping, etc.?
  • How frequently are they performed?
  • When are they performed – time of day?
  • Who performs them – demographics, power users, etc.?
  • On which devices – brands, models – are these activities performed?

"The three big categories are social, communication, and browsing - together they account for nearly a third of the time spent. Our analysis on the top 25 apps across each of the categories shows games and lifestyle segments are among the most vulnerable in maintaining mindshare as they are quick to come and disappear from our rankings,"  said Bonny Joy, Consumer Telemetry Platforms.

Edited by Maurice Nagle

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