Feature Article

August 14, 2014

T-Mobile Launching New Pay-as-You-Go Plans

T-Mobile has certainly had its fair share of problems in the last few months, but the company is making some more recent moves that are clearly geared towards minimizing the effects of those missteps. Earlier this week, the company announced it is rolling out a brand new pay-as-you-go service plan that costs $0.10 per text/min, with no hidden charges. The avoidance of hidden charges is especially important considering the charges recently leveled against it by the FTC.

The new program will go live on August 17 and will apparently offer the lowest prices among the major U.S. nationwide carriers. The new plan will have a simply flat rate for all the uses of a phone on the T-Mobile network. Because each text costs $.10 a piece as well as each minute of talk time, it should be relatively easy for customers to track their actual usage. The plan comes with a minimum $3 charge, covering 30 minutes of talk, 30 texts or a combination of the two.

For people who want their kids to have a cell phone, but don’t want them using it for anything other than emergencies, this seems like the perfect cost plan. Along with this pay-as-you-go plan, the company is launching a new set of on-the-go daily and weekly 4G LTE data passes. This makes sense considering the efforts the company has made to take advantage of their 4G networks.

This new set of 4G offerings are being billed as $5 for 1-day of use, 500 MB or $10 for 7-days and 1GB. This is the first time the company has made its LTE available to pay-as-you-go customers. The new plans are clearly a new way for the firm to try and get a leg up on competitors like AT&T and Verizon. 




Edited by Adam Brandt


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