Feature Article

December 19, 2014

Blackberry Brings QWERTY Back with 'Blackberry Classic' Smartphone

Over the last few years, Blackberry has gone through quite a few ups and downs. The company is still struggling plenty, but it appears it has finally found a bit more stable ground. In fact, the firm has done so well that it is actually going to pay people who use iPhones to switch over to its products. Now the firm is harkening back to its roots with the impending release of the Blackberry Classic.

The Canadian smartphone company, which not that long ago changed its name from RIM to the name of the smartphone it produces. The Blackberry Classic’s main feature is that it will be sporting a very familiar QWERTY keyboard that the firm says is catering to customer demands for the familiar design.

“We listened closely to our customers’ feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic,” John Chen, Executive Chairman and CEO at BlackBerry said in a  recent release. “BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It’s the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today’s busy world.”

The Blackberry Classic might look like an older phone, but the company says the new phone will have three times the speed on its built in browser. There is also going to be 60 percent more screen space and a battery life that will be 50 percent longer than the last phone the company put out, the Blackberry Bold.

Blackberry also says this particular phone is going to have an even greater access to applications through the Blackberry World and Amazon Appstore. Combine those features with the popularity of applications like the BBM applications and the Canadian firm might be making a bit of a comeback.




Edited by Maurice Nagle


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