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January 16, 2015

ITEXPO: Telinta CEO Talks UC, Mobility and the Year to Come

Since 2002, Telinta has been delivering highly-customizable white label switching and billing solutions for VoIP providers. Its places customer as its highest priority, and in delivering its white label solutions customers are given a choice of providers, a scalable solution and the dependability of uninterrupted businesses communications.

Telinta’s VP of Marketing and Sales Anthony Stiso will be moderating the session “Innovative Mobile Solutions for Global Communications” and Telinta will be in booth #423 at the upcoming ITEXPO. The company’s CEO Alex Ferdman spent some time with TMC to discuss mobile, WebRTC, wearables and much more. Here is the interview:

Does the U.S. need Net Neutrality?  Why or why not?

Alex Ferdman: Net Neutrality is essential to the continued exercise of free speech, and continued innovation and business opportunity creation in the U.S.  Among other problems, the end of Net Neutrality would have a detrimental effect on small companies and startups.

What do you think of Microsoft’s decision to rebrand Lync as Skype for Business?

AF: Assuming that the integration between Lync and Skype will be smooth, Lync promises to provide many benefits and upgrades to small business owners, while maintaining the familiar look and feel of Skype, and I am looking forward to trying it out in 2015.

What does the recent trend toward high-profile network breaches tell us about digital security and what both businesses and individuals are doing to protect their digital assets?

AF: Digital security is a game often a game of catch-up, with malicious entities finding and exploiting system vulnerabilities, and the industry fixing security holes and adapting new standards. The best that businesses and individuals can do to protect their assets is to follow the most up to date security standards. At Telinta, we implement the strictest and most up to date security standards and protocols.  In addition, we have internally introduced a number of enhancements, such as preventing users from entering easy to guess passwords. Additionally, we offer training to educate our customers to follow basic security measures – things that may seem obvious, such as logging out when using a public computer, can go a long way in safeguarding the personal and company information.

How is WebRTC enhancing communications today, and what is its potential in the longer term?

AF: WebRTC is an emerging standard, and for now, the impact is not huge. However, combined with HTML5, WebRTC enables easy creation of real-time communication apps, and has the potential to greatly accelerate the pace of innovation in browser multimedia by making it convenient to use for Web developers.

How often do you use video for business communications? Why do you feel it is/is not helpful in your interactions?

AF: At Telinta, we use video during customer training sessions. Screen sharing is very helpful in teaching the customers to use our hosted softswitch platform.

How have technology innovations changed how you work in the past two years? What product had the greatest impact on your business?

AF: Mobile phone proliferation changed our business by greatly increasing our potential customer base world-wide. We recently integrated a very unique mobile technology that enables us to do some truly amazing things for MVNOs, where telecom service providers can use cost-effective VoIP to replace high-cost GSM termination from mobile operators. Our TeliSIMTM MVNO solution integrates GSM technology into our hosted softswitch platform, enabling our customers to offer highly-profitable Global Roaming services for travelers.

Likewise, OTT mobile VoIP applications are shifting the way end users consume VoIP minutes.  We have seen significant growth in demand for all options of our TeliGlobeTM mobile VoIP solution.  VoIP service providers are looking for ways to meet their customers’ needs by integrating mobility into solutions like hosted PBX and residential VoIP.  This integration requires more than just a mobile app, since a truly integrated offer requires a very flexible billing system that allows service providers to create robust offers that include all the calling methods that end users demand. 

Has your business implemented a Unified Communications solution?  How has it changed the way you and your colleagues operate?

AF: Of course, a major part of our business relies on the Unified Communications solution that is offered to our customers, and we use it internally. We have been using it for the past seven years and I believe it improves productivity for our team members around the world.

In terms of productivity, what is the most useful app you use on a regular basis?

AF: Telinta’s softphone solutions are completely integrated into our TeliCoreTM softswitch platform, and we offer it to our customers as a white label solution. We find softphones to be the most useful and convenient app, and use both mobile and desktop softphones for internal communication on a regular basis. 

Do you own and use a wearable tech product?  Which one and how has it impacted your life?

AF: I do not currently own a wearable tech product. However, I am considering trying a smart watch in the near future, as I feel the technology has matured to the point where it may offer some productivity gains and not just be a fun gimmick.

How useful can wearable technology be in the enterprise?

AF: Wearable technology such as smart watches can offer an incrementally better (over smartphones) integration for business needs, allowing you to always be on time, always have visual reminders for meetings and incoming emails.

Which is the best mobile device on the market currently? Why?

AF: I am big fan of Motorola Android MotoX. This is a plain Android phone without extra unnecessary features. This is a serious phone that has fewer advertisements and distractions of subscription offers, making it better for business needs.

Looking back at 2014, how would you characterize the change that has taken place in the technology landscape?

AF: Telinta is in an excellent position to see industry trends in the making since telecom service providers from around the globe come to us for customized solutions before they actually launch their business in the marketplace. One important trend we spotted in 2014 was significantly higher demand for brandable Mobile VoIP solutions. And just as we expected, the amount of mobile traffic that our hosted softswitch handled grew by over 30 percent. This growth came from companies who either added Mobile VoIP to an existing offer, or launched new companies using Mobile VoIP as their stand-alone business model.

What is the most interesting or exciting technology announcement or enhancement of the year?

AF: I am pretty excited the upcoming version of Android, which promises to greatly improve the smartphone’s battery life.

What is one announcement or product you would like to see announced in 2015?

AF: We are looking forward to release Virtual Office solution. This innovative solution is designed to allow end users to assemble a customized solution in the Cloud, tailored to meet their specific needs via our brandable Virtual Office portals. Virtual Office will allow VoIP service providers to meet the needs of business customers in new ways.

IT Expo is an excellent forum for important announcements and we look forward to sharing the news about Telinta’s new Virtual Office solution with the TMC community.

What are you looking forward to at ITEXPO Miami?

AF: I am looking forward to meeting with our current partners, attracting new customers, and getting fresh ideas for new solutions.

There is nowhere on earth like ITEXPO to accomplish our goals!

Why should attendees make sure your booth is on their ITEXPO to do list?

AF: Telinta can help you offer a full range of white-label VoIP services, allowing you to quickly ramp up a profitable business with no capital investment.

For more on all the latest technology and trends happenings, be sure to register to attend ITEXPO, the business technology event that brings together service providers, enterprises, government agencies, resellers, vendors and developers to demo, discuss and network all the latest innovations changing the marketplace. ITEXPO is being held January 27-30, 2015, at the Miami Beach Convention Center in Miami, Florida.   Stay in touch with everything happening at the event -- follow us on Twitter.


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