Feature Article

January 28, 2015

Introducing weBoost: New Identity, Name but Same Core Products

Here’s a question for you… how much do you know about cellular signal boosters? If the statistics indicate anything, you are most likely part of the 96 percent that knows little about the industry.

“Product and category awareness for cellular signal boosters is very low,” Broc Jenkins, national account manager for weBoost, told MobilityTechzone at ITEXPO Tuesday. “Our goal as an industry leader is to drive awareness for the industry and to let people know that you don’t have to switch your carrier and continue to suffer with dead zones and dropped calls.”

weBoost, formerly Wilson Electronics, is committed to significantly improving its customers’ cellular signals be it at home, at work or on the road in vehicles. The company boasts a 20-year heritage in the cellular boosting industry as Wilson Electronics, and a 50-year history in the electronics manufacturing industry.

At CES this past January, weBoost officially announced its rebranding, driven largely by the desire to create a new identity and name that is more intuitive and indicative of all the company does.

Despite a new logo, color scheme and website, there is one central message weBoost wants to get across to its customers: the bread-and-butter of the company’s offerings has not changed.

“We are still the same company,” Jenkins said. “We still have the same great products and performance. The products themselves, although they have a new look, feel and are more aesthetically pleasing, leverage the same engine. Nothing has changed except for our identity.”

As a newly faced company, weBoost could not be more excited about where the market is headed, particularly as it relates to the IoT and M2M spaces. Specifically, the buzz and advancement around the connected car and home play well into weBoost’s consumer solutions. The company’s products enable connectivity and clear signaling needed for consumers to take advantage of all the features that IoT brings to the home and the car.  

According to Jenkins, weBoost will continue to invest in the connected home and vehicle spaces, spending more time developing signal boost and antenna solutions to support its customers M2M solutions. To that end, today weBoost announced the unveiling of Signal 4G, the company’s latest booster designed specifically for the machine-to-machine market. The newest offering will be on display at ITEXPO this week at weBoost’s booth, No. 210.

The company’s latest cellular booster for M2M installations integrates with many weBoost antenna solutions, and its industry-standard SMA connectors allow easy integration with a wide range of data devices. The Signal 4G works with all North American wireless service provider networks and technologies operating on these frequencies:

  • 700 MHz
  • 850 MHz
  • 1700/2100 MHz
  • 1900 MHz

So what else is on the road map for weBoost in 2015?

“We are making a large investment in raising the awareness of signal boosters as a whole and not just for weBoost but to get that awareness for the category,” Jenkins said. “We believe a rising tide floats all boats, and we are going to be committed to doing what we can from attacking many different angles.”

“Our goals are lofty but they are attainable; we have a lot of big things in store,” he added.  

Edited by Maurice Nagle

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