Feature Article

April 07, 2015

Hang w/ Updates Mobile App

Hang w/ (pronounced “Hang with”), a live video streaming app, has announced updates to both its iOS and Android apps.

“The live space is evolving and we are excited to be pushing it forward," said Andrew Maltin, Hang w/ CEO. "We are seeing that users want to publish live content across multiple platforms so that it can reach their fans and followers wherever they may be. We've also seen that the content has a long tail beyond the moment it's live - and so we are adding tools to help our users discover what they might have missed. It's clear that users are enjoying the easy access to archived content - as we have already seen a large percentage increase in views since launching the News Feed a few days ago."

One major new feature is integration with Twitter via a “Twitter Card.” Just as content from sites such as Tumblr and YouTube can be displayed inside of tweets, now live streams from Hang w/ can too. This means that users can see live streams without having to have the app installed, allowing broadcasters to reach as wide an audience as possible.

Another feature, the News Feed shows a user a list of archived broadcast tailored to a user based on streams watched in the past.

The company has also introduced the Hashtag Search feature that allows users to discover content by searching based on hashtags, as the name suggests.

Hang w/ allows amateurs to broadcast their own shows on the Internet, but it has also attracted a number of celebrities including 50 Cent, Timbaland, Larry the Cable Guy, Jared Leto and Terrell Owens. This might be because Hang w/ provides a way to monetize streams with both pre-and-post-roll advertising for streams.

Even though Hang w/ is heavily integrated with Twitter, it also supports Facebook




Edited by Maurice Nagle


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