Flipora is a personalized service that recommends Web content to users based on their interests and Web activity. Flipora’s machine learning algorithm automatically categorizes the Web into thousands of interest categories and provides content to users designed to suit their identified interests.
Machine learning explores the construction and study of algorithms that can learn from and make predictions on data. It is also one of many areas in artificial intelligence (AI). Machine learning deals with designing and developing algorithms to evolve behaviors based on empirical data. One key goal of machine learning is to be able to generalize from limited sets of data.
Because Flipora’s technology includes some game changing AI ideas about how to discover content, the company has successfully gone through a Series-A funding round that brought in $1.5 million. At least 10 investors were on board, including such companies as Adsense, Dropbox, Lending Club and PayPal.
Flipora is currently a free service through which users can follow interests and publications, as well as connect with other users, all based on their shared interests. In return the company receives a highly personalized feed which is full of content recommendations, which can then fuel its AI algorithm.
It appears that the company plans to complement its existing Web offering by using the funding to help launch updated mobile apps for the iPhone and Android smartphones. The updated apps should connect users around shared interests by using a personalized interest graph for each user through Flipora’s AI algorithm.
Vijay Krishnan, co-founder and co-CEO of Flipora, made the following comment; “In much the same way that Facebook connects people around existing social relationships and LinkedIn connects people around professional relationships, at Flipora we want to connect the world around interests. What we’ve built at Flipora is probably the most accurate representation of a user’s interest graph.”
I have often said that we live in a generation of always having to be connected to everything, all the time. People are constantly Tweeting and Facebooking where they are and what they are doing. The need to constantly know what is going on will only increase.
The fact that Flipora has seen $5.4 million in funding since the company was founded in 2008 and has seen a six million jump in monthly unique visitors, indicates that consumers have a very strong desire to easily digest content without missing something that is uniquely important to them. That need to keep on top of things is strong indeed!
Edited by
Dominick Sorrentino 
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