Chris Carmichael of Ubiquity Studios occasionally is on my radar with press announcements and news. I rarely give him the press he deserves. I am one of those people who gets sick using VR. He is pioneering augmented reality with a studio out in California where he has been used for various AR/VR recording sessions.
Now Samsung has been playing up the use of AR/VR with Occulus Rift and Google has been playing too. The interesting thing that Chris has talked about me the other day was the added dimension of touch.
I remember the first time my phone vibrated based on my screen interaction, I thought it was useful feedback, but wondered how important this feature was going to be. With AR/ VR I consider it essential. It’s one thing to view an augmented reality. It’s another to feel it.
It’s also a good tool to avoid the missteps associated with Pokémon Go. When it comes to Pokémon Go, I remember the words of Dr. Frankenfurter in Rocky Horror, “I did not build him for you!” However, the reality is that I watched parents in Vegas walk with their kids as they gathered characters, and friends have told me of their near college age children doing the same at the airport.
The reality is …reality is expanding.
Which makes the phone even more universal.
My daughter that hikes gets AR information literally in the middle of nowhere and she likes the addition to her walk. Personally, I think the value is going to be in augmented training/educational videos.
Regardless of whether I get it our not, you might want to be Ubiquity Studios and Chris Carmichael. I would say they are going places, but in truth they can stay right where they are to do that.
Edited by
Ken Briodagh
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