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June 06, 2017

Smartphones Need to Integrate with Vehicle Systems

According to a research report released by Technavio, the global connected car market is expected to reach $144.95 billion by 2020 and growing at a CAGR of more than 32 percent. The demand for in-vehicle connectivity and telematics has led to technological improvements, which aim at enhancing the overall in-vehicle experience of both the passengers and drivers. The report also indicates that smartphone penetration across the world has increased significantly in the recent years, as more emerging markets are now adopting to new technologies. As a result, the need for integrating smartphones with the vehicle systems is expected to grow further. It is estimated that the global smartphone penetration was about 25 percent in 2015 and it is expected to reach 38 percent by 2020. There has been a rise in demand for high resolution Human Machine Interface (HMI), which can be integrated with smartphones.

According to Neelam Barua, a lead automotive electronics analyst from Technavio, "The luxury car segment will register high adoption of embedded solution as cost is not a parameter for this segment, and these OEMs create differentiation for their product by developing the unique system for their models… Consumers prefer availability of a strong application base for their connected devices. For instance, Android operating system for smartphones has the highest number of users in the market owing to its support for an array of third-party applications."

Siyata Mobile announced recently that it has commenced PTCRB certification for its Uniden UV350 4G/LTE in-vehicle connected cellular device which includes approval for the United States FirstNet Network "Band 14."

The Uniden UV350 4G/LTE is an in-vehicle connected cellular device with Push-to-Talk over Cellular ("PoC") compatible on "Band 14," and positions Siyata to be a leading candidate for in-vehicle PoC solutions for first responder vehicles migrating to the FirstNet Network.

FirstNet is an independent authority within the U.S. Department of Commerce. Its mission is to develop, build and operate the nationwide, broadband network that equips first responders to save lives and protect U.S. communities. In March 2017, The First Responder Network Authority announced the selection of AT&T to build the FirstNet network, a nationwide wireless broadband network dedicated to America's first responders. The effort is a significant investment in the communications infrastructure that public safety desperately needs for day-to-day operations, disaster response and recovery, and securing large events.

Marc Seelenfreund, CEO of Siyata Mobile, said "We are pleased to be doing PTCRB certification for our Uniden UV350. This certification process reiterates our early move in the industry, and believe that we are at the forefront of this market with our innovative Push-to-Talk Over Cellular solutions for commercial fleets and vehicles."

Edited by Ken Briodagh

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