Feature Article

February 24, 2022

10 Tips on Making Great Mobile UX



According to Emizentech
, almost 70% of internet users use mobile apps for shopping and more than half of internet traffic comes from mobile devices. No wonder desktop websites and applications are becoming a secondary touchpoint, while mobile apps are taking the first place. But to win the competition on the market, one has to make sure users don’t quit their app right after launching it.

One of the ways to do it is to provide an excellent user experience. Here are the techniques and methods used by skilled mobile app developers that will considerably improve the UX of your apps.

1. Less is more

If you’re a qualified designer, it may be tempting to showcase your skills to the audience, but this can lead to overwhelming the app with unnecessary details. Users get confused when there’s too much happening on the screen, so make your design minimalistic by using only a few colors, leaving a lot of space between elements, and letting users take not more than 1 or 2 actions per screen.

2. Self-evident navigation

There’s no point making a great feature for your app if nobody can find it, so navigation must be one of your top priorities. Don’t try to be original but use the patterns your target audience is familiar with. Let users know where they are at every time and don’t change the location of navigation elements.

3. Think about fingers

It’s a common problem for many mobile applications: their buttons are too small or located too close to each other, which causes mistaken taps. Make sure the size of your control elements doesn’t exceed 7-10 mm and leave enough space between them.

4. Optimize your search

If your app uses a search function, it’s important to make it as helpful as possible. Depending on what your app is designed for, you can use either keyword search, barcode scanning, or both. To increase conversions, add search filters, but make sure the search will never show zero results, as it will disappoint users.

5. User input

Despite their popularity, mobile devices (and especially smartphones) annoy many users because of how tiresome it is to input data, such as their credit card number, address, or name. So, your task is to make this process easier by limiting the number of fields to a minimum. Also, add the autocomplete, spell-check, and text prediction functions.

6. Know your audience’s gesturization habits

On your smartphone, you can scroll, swipe, zoom in and out, and so on. These actions are called behavioral gesturization. The problem is that the same actions can have different functions, and your job is to learn what functions your target audience expects when using your app.

7. Convenient on different devices

Many users switch devices regularly and may want to use your app on a PC after using it on a smartphone. Using your app on one device must be the same as using it on another one. If you find this task difficult, consider partnering with an experienced mobile app developer.

8. Use skeletons

Even if your mobile app works fast, you can’t be sure that the user’s internet connection is fast enough. If the user has to wait for more than 3 seconds, he or she will most likely quit your app. To avoid it, use temporary containers (called skeletons) that will be displayed on the screen while the app is waiting for the data from the internet.

9. Avoid dead-ends

Users find their experience with an app to be excellent when it feels like a flow. Any action must move the users to their goal. That’s why you should avoid dead-end pages at all costs, as they cause confusion and interrupt the flow.

10. Don’t ask for feedback during the first run

When someone is trying your mobile app for the first time, even the slightest inconvenience can make them quit. So, asking them to rate your app during their first run is a big mistake. Let them form an opinion first. Also, don’t ask for feedback when users are performing a task.


 


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