Feature Article

August 10, 2011

EB Unveils Specialized Device Platform for Specialized Vertical Markets

Embedded technology solutions provider Elektrobit Corporation unveiled its new EB Specialized Device Platform, an Android-based mobile device platform designed specifically for specialized markets. 

"Specific markets such as defense and public safety require unique mobile devices that must meet stringent compliance and regulatory requirements; thereby making it difficult for them to deploy traditional smartphones and tablets across their field teams," Jani Lyrintzis, vice president and general manager, EB said in a statement.

"EB has solved this problem, by introducing the Specialized Device Platform – that uniquely offers the best of the traditional mobile world, with the Android operating system and key mobile hardware/software/radio features, combined with product-and industry-specific features - which allows these vertical organizations to bring new mobile devices to market quicker, more cost-effectively and with less development risk," Lyrintzis added.

EB believes that with this new EB Specialized Device Platform, its customers can now benefit from the commercial technologies that are driving the rapid growth of the consumer wireless device market. The company is also of the opinion that with this smartphone-tablet platform, organizations can now get a 'made-to-order' mobile device that incorporates key design features desired for a particular mobile device with specific hardware and software features required by their market segment.

The platform comes with components specifically focused to extend product life cycle, deliver excellent performance and simplify the platform evolution. It also anchored by the Texas Instruments OMAP family of application processors and includes both OMAP3 series single-core and OMAP4 series dual-core options.

EB said that it chose TI's OMAP processors for its balance between competitive mass market performance and unique features, such as integrated and fully programmable C64x Digital Signal Processor that appeal to the target vertical markets. Other key features include integrated cellular connectivity options including LTE with Band 14 support for the U.S. Public Safety market, a high-resolution touch-screen enabled display with superior sunlight readability, Wi-Fi, Bluetooth, GPS and advanced battery and power management features. Moreover, the platform also offers other advanced features such as integrated mobile satellite connectivity.

Currently the Platform is available for devices to be commercialized with the OMAP3 Series applications processor and 3G cellular connectivity options. The company is also planning to make it available for devices requiring the OMAP4 Series applications processors or the 4G/LTE in the first half of 2012. 

The platform is made available in three engagement models – a complete turnkey solution, in which EB will develop, manufacture and supply the end-product; a joint development approach – in which EB and its customer cooperate on the device development, followed by EB handling all aspects of the manufacturing and end-product supply chain cycles; and finally a joint development plus licensing model – in which EB and its customer cooperate on the device development, but the customer is responsible for the end-device manufacturing and supply.

TMC recently reported another news release from the same company indicating that Alexander Kocher has been appointed as president, automotive business segment of EB, Elektrobit Corporation.

Want to learn more about 4G wireless technologies? Then be sure to attend the 4GWE Conference, collocated with TMC’s ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The 4GWE Conference provides unmatched networking opportunities and a robust conference program representing the wireless ecosystem. The conference not only brings together the best and brightest in the wireless industry, it actually spans the communications and technology industry. To register, click here.


Meenakshi Shankar is a MobilityTechzone contributor. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves


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