24-7 Entertainment GmbH, Europe's B2B service provider for digital music and a subsidiary of Europe's number one electronics and entertainment retail group Media-Saturn, recently launched JUKE, a new cloud-based streaming music service at IFA in Berlin.
The service provides 13 million tracks licensed from 80,000 record labels (including all of the majors) in a variety of different audio qualities including the brand new Dolby Pulse, available for the first time ever in Europe.
With JUKE, customers can access music through their smartphones (Android Os and iPhone Os), PCs, Macs and soon, the Sonos Wireless HiFi System. As a result, customers will not have to waste time downloading. By paying a flat monthly rate, users will be able to have unlimited access to the comprehensive music library which includes everything from pop to classical.
Consumers can sign up for the subscription service either directly at www.myjuke.com or via Saturn Germany, JUKE's first launch partner. A full integration of Juke into Saturn's multichannel appearances is planned, with other partners to follow.“We have been impressed by 24-7's engineering expertise and their determination to ensure that JUKE provides an exceptional service for partners and their consumers. Recognizing the technical benefits of our professional pre-processing and encoding tool, Dolby Media Generator, they have rapidly embraced Dolby Pulse for music and the added quality and benefits it delivers to users of the JUKE service,” said Jonathan Jowitt, Evangelist, Content Provider Services, EMEA, Dolby, in a statement. “Sonos allows music fans to stream any song in the world wirelessly and in big sound at home. We are pleased to announce that we will soon be the first hardware partner for JUKE at home and in HiFi quality. Because we believe that good music should be available throughout the house according to your wish,” said Andreas Rapp, regional director Central Europe Sonos Europe B. V. “This new partnership with JUKE is consistent with Sonos' vision to provide users with the ability to play all the music on earth, in any room in the house.”Sonos wireless HiFi systems can play songs from the user's music library, as well as more than 100,000 radio stations and podcasts and can be controlled by Android, iPhone and iPad devices. In addition, Sonos systems work with various music services and personalized radio stations.
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Rahul Arora is a MobilityTechzone contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Carrie Schmelkin
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