LightSquared has opened up the wireless broadband market to a diverse group of companies looking to introduce or expand their wireless offerings by offering network capacity at extremely competitive wholesale rates, and recently revealed that it has secured orders from more than 30 customers.
National retailers such as Best Buy and online retailers like Simplexity have signed on. These customers range from major wireless companies like Sprint to regional carriers such as Leap Wireless and C Spire to rural carriers such as SI Wireless, the company stated in a press release.
“Even as LightSquared's network has been delayed by the ongoing process in Washington, dozens of American companies – big and small – continue to seek access to our network," said LightSquared Executive Vice President Frank Boulben, who leads the company's strategy, marketing and sales efforts. "These contracts demonstrate the magnitude of the pent-up market demand for an alternative wireless broadband solution. LightSquared's success is not just about LightSquared. It's about enabling the success of other companies as well.”
LightSquared has teamed up with companies like Smarter Car, which will connect cars with drivers and dealers, and m-banco which is creating mobile wallets for the "unbanked" population in America. FreedomPop, a disruptive new company spearheaded by Skype co-founder Niklas Zennstrom, will offer free broadband and voice services to all Americans. To develop a range of innovative LightSquared-enabled devices, LightSquared is also partnering with global consumer products company Sharp.
Recently, Elevate, Inc. has teamed up with LightSquared to improve its 4G wireless broadband offering to residential and small business customers. Helping foster the ambitions of emerging companies that are eager to level the competitive landscape and deliver their own affordable wireless services, this agreement underscores the benefits of LightSquared's wholesale-only business model. Elevate takes the time to build a personal, consultative relationship with each and every customer.
Raju Shanbhag is a contributing editor for MobilityTechzone. To read more of Raju’s articles, please visit his columnist page.Edited by
Juliana Kenny