Ever changing needs of the wireless consumers compel service providers to look for innovative services and programs. At the same time, the phenomenon allows them to monetize the potential of wireless market in a number of newer and advanced ways for maximizing their overall revenues.
Brightstar Corp., a provider of specialized wireless solutions that enhance the performance and profitability of key participants in the wireless device value chain, has announced that it will launch a number of new solutions at the 2012 International CES that are helpful in addressing the entire life cycle of the device.
Having its operations in 51 nations around the world, the company offers over 100 customized services for value-added distribution, supply chain optimization, retail, government and Value Added Resellers and consumer services. With the help of these solutions, its clients can streamline their entire wireless device value chain and enhance the overall product availability.
"For years, key players in the wireless industry have turned to Brightstar to manage their device supply chain," commented Marcelo Claure, chairman and chief executive officer at Brightstar Corp. "But now with more than 100 customized services and solutions, we can also help our customers build consumer loyalty, drive more sales, and simplify the complexities of the entire life cycle of a device – from activation and billing, to insurance, repairs and even trade in and buy back."
At the 2012 CES, Brightstar Corp. will showcase a number of new services. One of them is the Device Insurance and Extended Warranty Service, under which the company provides customized device protection programs for boosting mobile end-users loyalty and satisfaction through its insurance company, eSecuritel. Trade-in and Buy Back Service is another offering, through which it collects, refurbishes and resells wireless handsets in a totally seamless manner, which improves profitability for operators and retailers.
Similarly, the Virtual Inventory Program of Brightstar Corp. allows retailers to offer a wide range of choice to their customers without having to actually own and manage the entire inventory; while through its Retail Management Service, the wireless category of a retailer is managed; and extensive product training and expert wireless sales support is offered to boost the sales. Test, Repair and Recycling Service is yet another program by the company that provides various enhanced test and repair management processes for streamlining the returns of defective product or parts.
In October 2011, Brightstar Corp. announced a multi-year service agreement with MTN South Africa.The deal builds upon Brightstar's recent expansion of operations and services in the region. Brightstar will provide MTN SA with device portfolio management services, supply chain services and OEM engagement services that will encompass the operator's full portfolio of handsets, data devices, laptops and tablets.
Want to learn more about 4G wireless technologies? Then be sure to attend the 4GWE Conference, collocated with TMC’s ITEXPO East 2012taking place Jan. 31-Feb. 3 2012, in Miami, FL. Co-sponsored by TMC Partner Crossfire Media the 4GWE Conference provides unmatched networking opportunities and a robust conference program representing the wireless ecosystem. The conference not only brings together the best and brightest in the wireless industry, it actually spans the communications and technology industry. For more information on registering for the 4GWE Conference click here.
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Arvind Arora is a contributing editor for MobilityTechzone. To read more of Arvind's articles, please visit his columnist page.Edited by
Rich Steeves 
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