Feature Article

March 21, 2013

New HonestBaby App Offers Organization and Balance for Busy Parents

The Honest Company has released a new app as part of its lineup of family-oriented apps for modern parenting and child development. It is called “HonestBaby,” and is developed for the iPhone, iPad and iPod touch, currently available from the App Store.

HonestBaby offers parents the ability to chart daily activities of their children and to schedule and track standard tasks and responsibilities the parent carries out each day, such as feeding, changing diapers, putting the baby down for a nap, and any other daily or recurring activity involving the parent or child.

“We’re committed to providing our Honest.com members and parents everywhere the tools they need to bring organization and convenience to parenting. We are excited that iPhone, iPad and iPod touch users can now access the Honest.com subscriptions right from their pockets, instantly manage their child’s development and be sure that not a single memory will be missed,” said CEO and Co-Founder of The Honest Company, Brian Lee.

In terms of recording and preserving memories, the HonestBaby app includes the ability to upload images of whatever moment or experience a parent wants to record and save, linking to their account at www.honest.com.

Downloading the free app automatically creates an Honest.com membership, and provides the user with complete account management from their mobile device.

 With HonestBaby, Lee and his company hope to accommodate and facilitate the increasingly mobile lives of parents everywhere, especially in the beginning stages of their baby’s life, when development and growth are a major priority.

Edited by Jamie Epstein

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