Mobile Devices

March 04, 2013

Bharti Expands Services for Prepaid Customers with Ericsson's Network Solution

In an attempt to reach out to more of its prepaid customer base, Bharti Airtel, a mobile service provider operating in 20 countries in Asia and Africa, just announced its deployment of Ericsson's Intelligent Modernization Network solution in India. Together, Ericsson and Bharti Airtel have already integrated the solution, and Barthi Airtel will now be offering prepaid customers a broader portfolio of services with flexible options and attractive deals.

Ericsson will be providing the Mobile Broadband Charging suite to let prepaid customers organize a profile-based charging plan. This way, prepaid customers will now have the ability to customize their plans with their mobile phones, landlines, and broadband subscriptions through 2G, 3G, 4G, and Wi-Fi. Ericsson will be offering a multi-service charging platform to the world's biggest prepaid customer base.

"Prepaid customers are demanding flexibility in service packages," said Jagbir Singh, CTO at Bharti Airtel. "Bharti Airtel has the world's largest prepaid base; therefore it was imperative to deploy a solution that supports us in meeting the requirements of our prepaid customers. Ericsson's Mobile Broadband Charging suite has the capability to control complex tariff plans and service bundles. The wide array of prepaid services, personalized data plans, and real-time charging experience will allow prepaid customers to control their mobile usage, thereby allowing us to further enrich their lives."

Fredrik Jejdling, Head of India Region at Ericsson, said, "Data consumption is far more complex than voice and this solution will help Bharti offer enhanced data services to increase flexibility, control, and enrich their customer experience."

Ericsson's study on India's Generation Z has concluded that the most important priorities for India's service providers are transparent billing and charging.

Bharti Airtel's mobile broadband service is powered by Ericsson's Mobile Broadband Charging platform. With this solution, it places the subscriber in the center fold while analyzing input from devices and network areas. The company has been a partner of Ericsson since 1995.

Edited by Brooke Neuman

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