Mobile Devices

March 15, 2013

CBS Finally Comes to the iPhone and iPad

Television networks have been wisely paying attention to the dependency users have on their mobile devices, particularly their iPads, when it comes to watching TV. On Thursday CBS Corporation announced the launch of its new CBS App for iPhone and iPad.

The feature enables users to stream full episodes of its primetime, daytime, and late night programming. CBS is a bit of a latecomer to hop onboard the mobile streaming trend. NBC Sports, a similar viewing alternative, ABC, PBS, CNN, and HBO, along with other networks, also offer mobile apps for users to watch streaming content.

CBS App for iPhone and iPad offers varying availability for its programs. Daytime shows such as soap operas, and late night shows like “The Late Show with David Letterman” can be accessed within 24 hours of the show's original airing, while primetime programs like “How I Met Your Mother,” have a considerably longer wait period, and can generally be tuned into eight days after their initial broadcasting. There will be “reduced” commercial interruption for the first several weeks.

The president of CBS Interactive, Jim Lanzone, says that the new CBS App gives viewers “the best of both worlds, letting people watch CBS shows on the best screen available for them, with a host of extra features that give them a richer viewing experience whenever and wherever they tune in.”

CBS partnered with Buick to launch the new app, and indicates that similar full-streaming apps will be available on more systems including Android and Windows 8, later this year. By the time next fall's TV season is in session, the CBS App will have integrated the CBS Connect App, which offers social media real-time conversation and synced second-screen experience.

Edited by Brooke Neuman

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