Mobile Devices

March 25, 2013

New Red Bend Software to Help with Future Android OS Updates

Red Bend Software, a mobile software company, announced a new innovation in firmware over-the-air (FOTA) updating. With the latest version of its vRapid Mobile FOTA software, Android manufacturers now can repartition flash memory to perform FOTA updates of Android software regardless of the size of the new Android OS.

This helps alleviate the fragmentation problem Android has suffered over the years. Unlike Apple, which can send out a single software update to all iPhone users, Android users are at the mercy of their provider. Even if Google has released the next version of Android, a consumer would have to wait for Samsung or Motorola or another company to roll out that update for their phone. Sometimes this can take weeks or even months. This not only hurts consumers, but the dissatisfaction with antiquated software could also reduce sales for businesses. This update from Red Bend helps both parties alleviate these problems.

“Red Bend’s vRapid Mobile 8.0 increases the value of Android devices, ensures a better user experience and ultimately enhances the value of our customers’ brands. It is a direct result of requests made by our customers to make our FOTA solution continuously better by addressing the problem of frequent and large Android updates. Now, our customers can be confident delivering successful updates no matter the size of the new Android OS, and consumers will benefit from always having the latest operating system version,” said Yoram Salinger, CEO, Red Bend Software.

Red Bend’s software is currently in over 200 Android devices from companies like Samsung, LG, Sony, and others. This update also comes at a good time as the size of Android OS updates are only increasing in size and becoming more frequent meaning providers will need methods of effectively getting these updates to their customers. Red Bend’s vRapid Mobile will undoubtedly be a valuable asset to Android providers.

Edited by Brooke Neuman

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