Mobile Devices

October 24, 2013

HTC Brings Instant Search to Smartphones through SRCH2 Partnership

Android device manufacturers seem to be constantly trying to one-up each other in terms of software features, each searching for that killer app that will draw in more consumers. Even Samsung, which continues to rank as top Android manufacturer in the U.S., according to recent data from comScore, is always testing out new features with each new flagship release. For HTC, then, which has been struggling to retain relevancy in the smartphone space, software exclusives can be crucial.

Unfortunately, the Taiwan-based manufacturer recently sold back its remaining stake in Beats Electronics, meaning it can’t bank on Beats sound and branding anymore. A new partnership with SRCH2, however, may prove more fruitful.

SRCH2 is collaborating with HTC to bring top-tier advanced search capability to the manufacturer’s future devices. It’s possible the SRCH2 engine may also appear in existing devices as part of an upcoming software update, but HTC has yet to comment on this. Regardless, the addition of SRCH2 will offer users a new way to search for content, locations and people on their smartphones — all at lightning speeds.

"Search-as-you-type on a handset is an industry-first, and will be an eye-popper for HTC's millions of users," said Dev Bhatia, SRCH2 CEO, in a statement. "They will be delighted by a super-fast, ultra-friendly, universal search experience, fully integrated into their devices. Our tools, running right on the device, will enable a plethora of new interactions with all kinds of on-device and off-device content."

SRCH2 offers a number of powerful features that allow it to provide a superior search experience. For example, “search-as-you-type” functionality offers users new choices with each keystroke, helping users find what they want faster. Rapid GeoSearch, meanwhile, offers search results based on location, helping users find places or merchandise that’s nearby much easier. Perhaps best of all, SRCH2 offers error tolerance, meaning typos will never stand in the way of search results.

Edited by Blaise McNamee

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