Feature Article

March 23, 2012

Brazil's Mobile Service is Taxing

Over three million Brazilians are using their mobile phones in an effort to learn Spanish and English. Strand Consult investigated the Brazilian mobile market to gauge whether the foreign language craze is indicative of opportunities for prospecting merchants. What they discovered was complicated and sobering.

The majority of the three million Brazilians with mobile language apps are poor. Paradoxically, mobile use is expensive because Brazil’s mobile market has one of the highest industry taxes in the world. Taxing the poor for trying to educate themselves using minimal resources? The English word for this situation is wrong.

You might be wondering what these people are doing with iPhones if they are so poor. But the method that many Brazilians are using for their mobile language studies is SMS. Since the national mobile operator, Vivo sells language services that work via SMS, IVR or WAP, smartphones may be ideal, but basic mobile phones will do.

The Press Room commends Vivio’s efforts in recognizing the demand for language educational services and providing services in the form of mobile applications, but the operating service is not autonomous. The author of the report believes that there needs to be some serious governmental reform in Brazil. The government is essentially taxing the poor over 40 percent for pursuing an education through the only means they can afford.

The report states, “In our opinion this Brazilian case shows how important it is for mobile operators, governments and educational institutions and schools to be able to create constructive partnerships to take advantage of the mobile operators’ large customer bases and boost interest for education - which is the single most important factor to any modern society.”






Edited by Jennifer Russell


comments powered by Disqus

FOLLOW MobilityTechzone

Subscribe to MobilityTechzone eNews

MobilityTechzone eNews delivers the latest news impacting technology in the Wireless industry each week. Sign up to receive FREE breaking news today!
FREE eNewsletter
Out in the Field Where SuperWiFi is Real!
Andy Mancone Director of Marketing and Sales at KTS Wireless Talks about the opportunities to support solutions that support Rural implementations including Agriculture.
Super WiFi Share the Gain with out the Pain
The precedents are being set to change spectrum policy forever in TV WhiteSpaces. Learn about the Spectrum Use Databases and the concepts of Spectrum Sharing with us in Austin Oct 2-5
Interview with VPI Systems
TMC's Rich Tehrani speaks with Russ Green, Senior Vice President of Marketing and Product Management for VPI Systems
Interview with Thrupoint
TMC's Paula Bernier speaks with David Jodoin, Chief Strategy Officer for Thrupoint
Interview with Nuance
TMC's Erik Linask speaks with Christy Clark Murfitt, Sr Manager of Solutions Mktg, Enterprise Division for Nuance