Feature Article

May 11, 2012

Qualcomm Takes Smart Technology a Step Further with Innovative Chipset Line

Qualcomm, provider of innovative wireless technology solutions may be most commonly known for its chipset technology, however, the company is experienced in a number of different aspects of the future of communication technologies as well.

At CTIA Wireless in New Orleans, LA this past week, Kanwalinder Singh, SVP of business development for new markets at Qualcomm stressed that as smartphones and LTE technology continue to be big drivers in the market today, the company is able to capitalize on these trends with its innovative product sets.

If you are familiar with Qualcomm’s Snapdragon or Gobi line of chipset solutions, then you are aware of the next generation smart capabilities they provide to devices like smartphones, tablets, smart TVs and automotives.  Qualcomm also creates a host of solutions in network optimization, display technologies and M2M communications.

As an impressive player in a number of communication technology industries such as LTE deployment, M2M and smart services, Qualcomm is focused on extending its already established product base with M2M and home automation solutions.

As companies like LG are still replacing what is left of GSM capabilities, Qualcomm sees itself at an advantage being a 3G and LTE focused company.

When meeting with Singh and his team at Qualcomm’s impressive booth on the exhibit hall floor, he told MobilityTechzone that while the company is immersed in such technologies, its main focus currently is creating new markets beyond the traditional three screens of today such as laptops/tablets, TVs and smartphones. The evolution of M2M technology has really helped to drive Qualcomm in advancing its solutions for its customer base.

The biggest segment of the smart market that Qualcomm is currently immersed in is the automotive sector. The company’s chipsets are currently embedded into both car’s infotainment systems as well as within telematics, safety and security.

Singh sees the ability to connect cars through LTE as a big trend right now, putting Qualcomm ahead of the curve since its Snapdragon and Gobi technologies are already embedded into cars like BMW and Lexus and platforms like GM’s OnStar technology.

Aside from the automotive industry, Qualcomm is also immersing itself in the smart energy and home automation sectors as well. Although both of these markets are growing, they still have a long way to go with only 5 percent penetration in the market today. 

Qualcomm is focused on providing the technology to enable smart meters, smart homes and smart grid technology in general to use energy in a way that can manage demand peaks with innovative solutions.

In the future, after conquering the automotive and energy industries, Qualcomm hopes to move into the retail space with sales automation and handheld point of sales solutions. Looking even further into the crystal ball, Singh adds that outside of the mobile workforce, Qualcomm looks forward to being an integral part of the emerging trend of smart cities as it progresses.

Edited by Juliana Kenny

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