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June 07, 2012

Samsung Looks to Shrink Processors as Part of Mobile Strategy

Since the mobile phone market is set to continue its growth into the foreseeable future, and since producing the newest and hottest hardware is a sure fire way to sell phones, Samsung is looking to build a new logic chip line to make better processors for mobile devices.

This time around, however, the world's number-two chip maker isn't aiming for more cores, as in the company's new flagship Galaxy S III, which sports a quad core chip, but rather smaller die size.

The undertaking, which will cost around $1.9 billion, will use 300 mm wafers and 20 nanometer and 14 nanometer processing technology. This is great news, as smaller processors means thinner phones and increased battery life due to reduced power consumption. These more power-friendly chips will obviously show up in future Samsung offerings, as well as other companies' devices – including the iPhone and iPad, both of which currently use Samsung's chips and are likely to continue to do so.

Samsung is said to be aggressively increasing production of logic ships as mobile phone growth continues on an upward trend. In fact, demand for processors used in smartphones and tablets is forecasted to more than double to $59 billion in 2016 from $23 billion last year, according to Gartner.

In other Samsung news, the South Korean company responded today to Apple's allegations that the Samsung Galaxy S III infringes on Apple patents. Samsung plans to "demonstrate to the court that the Galaxy S III is innovative and distinctive," according to a company spokesperson.

Apple plans to request a ban on sales of Samsung's flagship in the U.S., much like it did with HTC's One X and EVO 4G LTE.




Edited by Braden Becker


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