Feature Article

September 11, 2012

Survey Finds Most Americans Won't Switch to Nokia Lumia 920

According to a poll conducted by CouponCodes4U.com, the majority of Americans have no intention of switching from their current smartphone to a Nokia Lumia 920. The survey covered Americans 18 to 35 who owned at least one smartphone.

The Lumia 920 will be the first Nokia phone to utilize the Windows 8 operating system. The Finnish company announced both the 920 and the 820 on September 5.

Of the respondents, 39 percent own an iPhone, 31 percent own an Android phone and 29 percent own a BlackBerry. Only 35 percent expressed interest in leaving their current cell phone contract to switch to the Nokia Lumia 920.

“What consumers are always concerned about is how much these new devices cost outright and if they will need to pay a large fee to break their existing contracts,” said Mark Pearson, Chairman of CouponCodes4U.com.

“With cell contracts becoming more and more expensive, in addition to rising phone costs, it is no wonder that people are starting to feel the pinch. No matter how cool or ahead of its time a phone may be, it is not worth getting into debt over.”

Respondents praised multiple characteristics of the Nokia Lumia 920, including the ability to operate the phone while wearing gloves thanks to the PureMotion HD+ scrolling technology and the PureView picture system.

They also liked the device’s color options, offline maps capabilities and its ability to generate virtual signs with business and location information.

The new Nokia Lumia 920 features a 4.5-inch screen with 1280x768 resolution. In addition to LTE radio, the phone features a 1.5GHz dual-core Snapdragon S4 chipset and an 8 MP camera with image stabilization technology woven inside. The large sensor allows the phone’s camera to pick up five to 10 times more light than competitors’ cameras, and the springs around the optical assembly keep the lens open longer for high-quality lowlight pictures.

In addition to its camera capabilities, the Lumia 920 features NFC technology for mobile payments.

However, even with all of the top-notch specifications, consumers are wary of breaking their contracts to purchase the new Nokia phone.

“2012 is shaping up to be a year where the giant mobile tech companies battle it out for consumer’s loyalty and, most importantly, their money,” Pearson concluded. “With no less than six brand new phone devices scheduled to be released in the next couple of months, consumers are quite spoiled for choice in terms of phone spec, design and branding.”

Want to learn more about today’s powerful mobile ecosystem? Don't miss the Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX. Stay in touch with everything happening at Mobility Tech Conference & Expo. Follow us on Twitter.




Edited by Braden Becker


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