Feature Article

November 05, 2012

Microsoft Rumored to be Creating Own Smartphone

While Microsoft is clearly going all in with the Windows Phone 8, it appears they are also looking to bring out some different smartphones in the near future. A new report seems to indicate that Microsoft is working with several component suppliers in Asia to put together a new smartphone design. It appears that the company is looking to take an approach that Apple has long held dear in the smartphone market. Apple has taken the approach of designing their computers and phones right along with the software that they run on.

Officials at various suppliers, who would not be named for obvious reasons, said that Microsoft is testing a new smartphone design in the Asian markets, but the company has not decided whether or not they will mass produce this particular model. The new Microsoft smartphone has a screen size between four or five inches. This would be a screen with a size that competes with the iPhone 5’s 4-inch screen and the Samsung Galaxy SIII’s 4.8-inch display.


Image via Shutterstock

The Windows Phone 8 is a phone that is actually produced by another company and then outfitted with the Windows 8 operating system, but there has been talk for a while that Microsoft might actually start putting together their own smartphone. This would take away the need to share the profits with another company and would take the worry of pairing their software with a substandard device that they don’t have much control over.

The release of the Surface seems to indicate that Microsoft is comfortable putting together mobile devices, so it seems to be a bit of a no-brainer that the company would also come up with its very own smartphone. If there is a new Microsoft smartphone getting set to hit the market in the next few months, Microsoft isn’t saying. Steve Balmer was recently interviewed by the Wall Street Journal and didn’t give anything away. 

"We're quite happy this holiday [season] going to market hard with Nokia, Samsung and HTC, " said Mr. Ballmer, referring to companies making smartphones powered by Microsoft software. "Whether we had a plan to do something different or we didn't have a plan I wouldn't comment in any dimension."




Edited by Brooke Neuman


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