Feature Article

November 05, 2012

Ultra Mobile Launches New Standard in Wireless Industry

A few days ago, a wireless phone and mobile money platform that enhances the quality of life for its customers, Ultra Mobile, launched an unlimited US voice, text and 4G data mobile phone service. At $49-a-month, it includes up to 1,000 minutes of free direct-dial international calls and unlimited text to 194 countries.

To access the company’s nationwide GSM network, with Ultra Mobile’s first-in-class plans, customers can use a SIM card on virtually any unlocked mobile phone. By including international communication as standard on all of its no-contract mobile plans, Ultra Mobile is eliminating the need for calling cards and global texting add-ons. 

Image via Shutterstock

Ultra Mobile plans are designed to appeal to anyone looking for an inexpensive wireless service, especially frequent international callers. Moreover, to offer customers convenient mobile money services for paying bills, making purchases, and sending money worldwide, the company intends to utilize its wireless platform.

To several of the company’s target customers, which include immigrants, foreign students or extended visitors to the United States, these mobile money services complement Ultra Mobile’s international offering by providing additional add-ons.

According to a recent report by analyst Chetan Sharma, the company is poised to capture a significant share of the U.S. prepaid wireless market, which in the second quarter of this year exceeded 100 million users, with its rates of two cents a minute to 75 percent of the international destinations Americans call most such as Canada, Mexico, China, and India.

More than 400,000 Ultra SIM cards were purchased by agents prior to the launch, and will be distributed to more than 10,000 retail stores nationwide. To disrupt both the prepaid mobile and international calling industries, the strong demand highlights the anticipation about the service and its potential.

“It’s time for a mobile carrier to offer inexpensive international calling and convenient mobile money in the palm of your hand,” concluded David Glickman, founder and CEO of Ultra Mobile.

Edited by Brooke Neuman

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