Feature Article

November 08, 2012

Mandalay Digital Group Teams with AXIS to Launch Digital Turbine Interface

Mandalay Digital Group, Inc., a global mobile data services provider, recently revealed its plans to launch Digital Turbine Interface with AXIS, an Indonesian mobile provider with over 17 million subscribers locally. The digital turbine is a fully integrated multimedia management interface for Android devices.

MNDL had also recently acquired subsidiary Logia Mobile and signed an agreement with Telefonica Digital in relation to LogiaDeck, the all-inclusive application management platform for Android devices.

Peter Adderton, chief executive officer of Mandalay Digital Group, stated that working with Telefonica is a clear advancement of Mandalay Digital's strategic goal of becoming one of the biggest global mobile content and communication service providers. He added that its recent acquisition of Logia Mobile's assets, including its mobile content infrastructure solutions like LogiaDeck, is already starting to pay dividends as the company expanded its technology footprint with Telefonica.

Joel Achramowicz, a managing director at Merriman Capital, Inc., commented that Mandalay Digital is placing control of the mobile applications tsunami back into the hands of the operators, who want to play a more central role in this exploding sector. The company's Digital Turbine (DT) platform is the secret sauce that could allow them to do so, while ultimately increasing revenues per user (RPU) in the process. This is why the company is one of our top picks in the micro-cap sector.

Mandalay Digital Group delivers a mobile services platform that works with mobile operators and third-party publishers to provide portal management, user interface, content development and billing technology that enables the responsible distribution of mobile entertainment.

Launched in 2008, AXIS is available in many major islands of Indonesia, including Java, Bali, Lombok, West Sumatra, North Sumatra and Riau. Headquartered in Jakarta, AXIS is the fastest growing GSM and 3G mobile operator in the region.




Edited by Jamie Epstein


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