Feature Article

November 13, 2012

Wal-Mart Expects High Numbers in Mobile Customers

As the Holiday season heats up, more and more people are looking to make their purchases using the Internet than ever before. Part of the reason Internet use is skyrocketing when it comes to holiday shopping is the sheer number of different ways people can now actually access the Web. Wal-Mart is no slouch to this trend.

Companies are deriving new mobile applications all the time precisely to ensure that if people are using mobile devices to do their shopping, they’re usingtheir applications

Retailers are also gearing up for mobile shopping. Wal-Mart is one of the biggest retailers in the country and it’s getting ready to see a huge influx in mobile shopping.

In total, Wal-Mart believes as much as 40 percent of its Internet sales will come from a mobile device. That many people accessing the site through a mobile phone or tablet means the company has had to seriously revamp its mobile platforms so it doesn’t end up losing business for silly reasons. 

“Mobile is not purely for driving transactions online,” Gibu Thomas, senior vice president of mobile and digital strategy, said in a recent statement. “We think of mobile as the glue that binds our online and offline channels together to provide a seamless experience to our customers anytime and anywhere at the tap of a finger. If a customer comes to our mobile app, views her local ad and adds something to her app’s shopping list, then buys it in-store, that’s a mobile success for us.”

Mobile shopping is becoming a huge channel of revenue for all sorts of different companies. Developers are even coming up with applications that will help the huge number of mobile shoppers out there find the best deal. Leap recently released an app called Best Decision, which allows shoppers to compare prices on an item at numerous retailers.

Edited by Braden Becker

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