Feature Article

December 06, 2012

Guavus Releases NetReflex for Mobility, Eases Big Data Analysis for Mobile Operators

Provider of big data analytics solutions, Guavus today launched NetReflex for Mobility, described as a network decisioning application which allows communication service providers (CSPs) to analyze big data across multiple disparate silos, enabling more efficient network operations, capacity planning and 4G deployments. Such data analysis provides valuable insights into network behaviors and traffic, device usage trends, subscriber behavior, and other key factors important to CSPs.

“4G has the potential to be a real game-changer for operators, but only if it’s executed right,” said Anukool Lakhina, CEO and founder of Guavus, in a statement. “To ensure that operators are making the most of their investment, they need data. These insights can help them to identify the lessons that can be learned from 3G; which customers are most likely to move to 4G; which are the biggest data consumers; which applications consume the most bandwidth; how much of that traffic is the result of video; and where these customers are geographically concentrated - helping to identify new revenue opportunities by device type and so much more."

NetReflex for Mobility uses streaming analytics to deliver real-time insights, based on network traffic structural analysis, statistical analysis, behavioral patterns and clustering, trending, outliers, anomalies, and forecasting techniques. Insights are presented via an easy-to-use graphical user interface, which provides multiple views of structured and unstructured data , making it easier to compare performance and other parameters in near real time. Furthermore, this data can be outputted into a PDF or CSV file format, allowing it to be incorporated into other applications.

In July, Guavus was nominated for a 2012 Telecom Council SPIFFY Award in the category of Core Award for Best Fixed Telecom Opportunity. The company was nominated by over a dozen global operators.

Around that same time, Guavus was chosen by Always On as an Always On Global 250 winner. The company was selected due to its performance in five categories: innovation, market potential, commercialization, stakeholder value and media buzz.

Edited by Brooke Neuman

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