Feature Article

December 07, 2012

Looking Ahead: Predictions to Make your Mobile Experience More Effective in 2013

By TMCnet Special Guest
Wayne DeCesaris, Sr. VP Managed Solutions, Tangoe, Inc.

With 2013 around the corner, trimming costs while enhancing efficiency and productivity is top of mind for organizations. As always, we’ll see a wave of new technologies arrive designed to do just that, but with these innovations come challenges. Telecom, generally considered to be an enterprise’s third largest expense after payroll, is one area you don’t want to ignore. Here are some predictions that will give you a head start in 2013:

1-800-DATA Fills the Flat-Fee Void: To capitalize on revenue opportunities, content providers and carriers will join forces to deliver differentiated and subsidized offerings.  In other words, we’ll see “toll free data.” Picture Google Maps usage not counting against your data plan per their exclusive partnership with say, AT&T. 

Image via Shutterstock

Wireless Telecom Services Convert to Data over LTE: As companies integrate with voice over Wi-Fi, pure cellular minutes and voice over data solutions will emerge as viable solutions. This change aligns with the pricing shifts we’re seeing from carriers to make plan models more data-centric. This shift is not only more efficient, it will allow CDMA carriers to finally deliver simultaneous voice and data connections.

Data Roaming Costs Plummet Thanks to Wi-Fi Network Collaboration: Meeting increased demand for network access from global organizations, Wi-Fi networks across the globe will partner to deliver enough coverage to provide a credible data roaming solution for enterprise users.

Carriers Push Enterprise-grade Pooled Text and Data Plans: Pooled plans have proven popular among consumers and we’re seeing huge enterprise demand as BYOD—and the number of devices per user—grows.  Carriers will soon deliver pooled plans designed for the enterprise.

Carriers “Pull Back” Key Services to Control Demand for 4G: It’s not atypical for carriers to influence enterprise clients’ behavior through price controls to make “legacy technologies”, like frame relay, obsolete and incent migration to MPLS and 4G wireless. Carriers will take this practice a step further, not just with price hikes, but by creating language in agreements that leave room for discontinuing legacy services altogether, creating a shift in demand for alternative services such as 4G wireless.

Cost of MPLS Services Increase: 90 percent of enterprise clients buying MPLS services from AT&T, VzB, or Sprint will risk having their costs for WAN services increase by as much as 17 percent without any contractual or service changes. The time for changes in MPLS assessment is drawing near.

Edited by Brooke Neuman

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