Feature Article

December 12, 2012

Red Bend Software's vRapid Mobile to Deliver OTA Updates to LG Optimus G

Red Bend Software, a mobile software management provider, has been selected by LG Electronics to handle updates for the South Korean electronics manufacturer's hit flagship smartphone, the Optimus G.

Specifically, LG is using Red Bend's vRapid Mobile firmware over-the-air (FOTA) updating software in conjunction with its vDirect Mobile device management software.

The Optimus G has received much attention since its launch, including rave reviews from domestic and overseas consumers, as well as industry insiders. The device has also sold very well compared to previous LG offerings, which tend to get overlooked in favor of rival Samsung's phones.

However, the Optimus G has been a very direct effort to compete with Samsung's current flagship, the Galaxy S III, and the specs demonstrate this.

The Optimus G sports a 1.5GHz quad-core Qualcomm Snapdragon S4 Pro CPU, LTE support, a 4.7-inch 1280 x 768 True HD IPS Plus display. 2GB of RAM, 32GB of inbuilt storage and a 13-megapixel camera. While these specs are similar to the Galaxy S III, the Optimus G strives to best Samsung's device in its two most-criticized areas: build quality and the release of timely updates.

Red Band's vRapid Mobile software is the best choice for handling the latter as it is trusted by many big names in the mobile industry and has been used in more than 1.6 billion mobile phones and connected devices to date. The differentiating feature of vRapid Mobile is its ability to ensure to the completion of software updates, even during loss of power or network connectivity.

The software also sports minimal memory requirements and can update firmware in the background while the device remains fully operational.

"We are excited that Optimus G customers around the world will benefit from receiving the latest features and software improvements directly to their phones, thanks to Red Bend,” said John Seo, country manager of Korea at Red Bend Software.

Red Bend has worked with LG since 2005 and to date, more than 100 LG mobile phones are Red-Bend enabled. The company this year joined the GENIVI Alliance in an effort to bring its updating software to the automotive industry.

Edited by Braden Becker

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