Feature Article

December 31, 2012

That Mobile Time of the Year

If there was ever any question as to the increasing growth of the mobile business, all you had to do was wake up on Christmas day. This year saw an incredible jump in the number of smart mobile devices that were activated.

In fact, it broke all the records.

This is true for both Apple (iOS) and Android operated devices. It stands to reason that if a record number of devices were activated, the apps needed to enjoy them could not be far behind – and they weren’t.

Just as soon as the devices were turned on, activated and ready for use, people began the day-long process of downloading apps at a record volume.

Flurry Analytics, an industry leading app analytical firm, said that from a pool of 260,000 apps from which it could pull data, the app download volume for Christmas day was 112 percent higher than the average day from December 1 to December 20. The average activation for this time period was four million units.

On Christmas day, 17.4 million devices were activated – more than four times, or a jump of about 332 percent.

Christmas 2011 saw a single-day record of 6.8 million devices activated. This year’s increase was more than two and half times or about 300 percent more than last year. According to Distimo, app downloads from Apple’s App Store increased 87 percent from normal on Christmas day.

Most of the apps were for iPads, making it the most purchased and activated item on the Christmas list.

Normally the activation of smartphones is greater than tablet. Christmas 2012 was a tablet-heavy day. There was nearly a 50/50 split between smartphone and tablet activation. The usual ratio is 4:1 in favor of smartphones; this year, 51 percent of new activations were for tablets, comprising sales of iPad, iPad Mini and Kindle Fire HD.

As everyone starts to get more comfortable using their new mobile devices, Flurry Analytics anticipates that there will be more than 1.5 billion app downloads, and it would not be surprising to see the two-billion barrier broken for the first time.

Edited by Braden Becker

comments powered by Disqus

FOLLOW MobilityTechzone

Subscribe to MobilityTechzone eNews

MobilityTechzone eNews delivers the latest news impacting technology in the Wireless industry each week. Sign up to receive FREE breaking news today!
FREE eNewsletter
NT Easy Start Self-Service
FTTH is by far more challenging than xDSL due to its use of point-to-multipoint technology. This makes it harder for service providers to offer self-service solutions to the subscribers. Once an ONT is installed, it is not straightforward exactly where it is located in the shared PON covering a wide area and a large number of users. Therefore each and single ONT installation or replacement requires field dispatch to the subscriber home. ONT Easy Start is the solution to this challenge but also the means to increase customer experience.
Manage and Optimize the VoWi-Fi Experience
Demo showing the activation of the VoWi-Fi service on an iPhone that is attached to an untrusted Wi-Fi Access Point my means of the Motive UDM acting as a so-called "Apple the Entitlement Server". The activation of the VoWi-Fi service on an Android phone that is attached to an untrusted Wi-Fi Access point through a self-subscription portal. It also shown a basic VoWi-Fi call between an iPhone and Android phone after successful activation of VoWi-Fi service on both devices
IPv6 mobile network migration strategies
With most wireless devices all natively supporting IPv6 it makes sense for mobile operators to migrate their network. But which option impacts the network and users the least? Listen to the podcast.
Extending networks with full-packet long-haul microwave
Full-packet long-haul microwave systems reduce cost while improving performance. Compared to fiber, microwave offers faster time to market, lower cost, and greater flexibility. Listen to the podcast.
Deliver mobile network security for expanding 4G/LTE/Wi-Fi
The addition of untrusted Wi-Fi to all-IP, LTE networks makes them vulnerable to attacks. The Alcatel-Lucent 7750 SR Security Gateway is a scalable, cost-effective security gateway for today’s mobile network security requirements. Listen to the podcast.