Feature Article

January 04, 2013

New Buffet Plans For Idea's Postpaid Subscribers

Idea cellular, India’s third largest mobile operator, has recently introduced new pocket friendly buffet plans for all its postpaid subscribers in the country. However, the facility is yet to be launched in the Punjab State of India.

Trends are changing in the Telecom industry and mobile operators are trying to understand and cater to the new India which is cost-conscious, and demands quality service.

Idea, an Aditya Birla group firm, has introduced three different buffet plans and users can now choose the right plan depending on their usage. The new postpaid buffet plans aim to give Idea subscribers a buffet facility wherein they can enjoy the services extensively without worrying about the bills.

“We are experiencing a change in consumer behavior and usage pattern in the telecom category. Users not only want more value for money but also seek convenience and flexibility. Keeping this in mind, we have designed products, titled ‘Idea buffet plans’, which will help restrict the monthly bill of users, but not their usage,” said Idea Cellular’s chief marketing officer, Sashi Shankar.

Post-paid users of Idea have the choice of opting for the plans that suit their needs with discounts and benefits starting at about $17 per month. This plan offers 4,000 local, STD and 1000 roaming mobile minutes along with the facility of 450 local and national SMS.

The subscribers who need high data usage plan can opt for the $25 plan. This buffet plan has the same benefits with additional 5GB of 3G data for the Idea post-paid users.

Idea subscribers who want a plan that enables heavy voice and data usage can opt for a plan priced at about $65. In this plan users will get 8GB, 3G data with 10,000 local, STD and roaming mobile minutes, 1,000 local & national SMS.

Idea’s buffet plans aim to cater to post-paid subscriber in a new way. All categories of users can now avail Idea services easily, be it local or STD calling, roaming or data usage at attractive tariffs for voice calling and national roaming services.

These Idea buffet plans are available all over the country, except in Punjab where the plans are not the same. However, they are available with different options.

Edited by Carlos Olivera

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