Feature Article

February 14, 2013

Farelogix Launches Airline Commerce Gateway with Full Mobile Optimization

Farelogix, a company specializing in merchandising travel technology, announced the launch of its technology platform, Airline Commerce Gateway. The airline industry can now easily deliver dynamic and effective content relevant to customers using this unique platform. It also includes customized offers across multiple outlets and touch points in order to reach the maximum number of travelers in record time for a high level of benefits. Gateway uses generation next distribution technology, and it is a Farelogix flagship platform.

This airline controlled commerce environment is making use of five critical components for maximum benefits. These include XML Host connections, a part of Direct Connect, Simulated Fare Store, high quality merchandising system FMS2, a Gateway API and Distribution Manager. This integrated solution serves as a delivery vehicle for the airline industry and the customers can access this from direct or indirect routes. Shopping is easy, as the mode selection depends on customer preference, and this includes kiosks and mobile devices.

Jim Davidson, chief executive officer and president of Farelogix, said that Airline Commerce Gateway is an appropriate next step for the airline industry where it moves away from commodity sellers to genuine retailers. There is a critical need for a centralized commerce environment for the airline industry especially due to prevalence of a sophisticated approach toward customer engagement. As it is possible to match available content with specific trip status or customer request, there is little doubt that Gateways is a critical breakthrough.

This is the first endeavor of its kind to optimize and integrate prominent distribution engines with a single solution that is capable of serving varied sales outlets including up and coming mobile channels.

Through mobile device optimization, Gateway platform is able to deliver uninterrupted customer engagement throughout the length of a particular tour. Whatever a traveler does during the course of flight including seat upgrades, check-in, in-flight Wi-Fi purchase, or use of any other kind of available airline service, Gateway ensures consistent services.

The platform also enables passenger name record (PNR) self-services that include ticket changes/exchanges, options for passenger recovery and ancillary purchases.

Davidson explains that with a number of airline companies providing flights these days, it is important  that they focus on customer service. There is an unprecedented need to utilize every possible customer touch point to maintain continued communication when required.




Edited by Brooke Neuman


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