Feature Article

May 06, 2013

Competition May Have a Fight on Its Hands from T-Mobile

T-Mobile has been making some strategic moves lately. In the beginning of April, the company announced that its data plans would become contract-less. At the same time, T-Mobile said that for the first time it would offer its customers the Apple iPhone. This is something that was not an option before now.

If that is not enough, T-Mobile has been in talks to acquire MetroPCS. Well, actually T-Mobile’s parent company Deutsce Telekim was doing all of the talking. Recently all of the parties involved and the Federal Communications Commission (FCC) agreed to the acquisition.

What does all this mean? According to Market Strategies International, it means that T-Mobile is poised and ready to take the fight to its competition. Currently T-Mobile is the country’s fourth largest cellular company. Market Strategies International is a market research firm whose focus is on helping their clients make confident business decisions.

Market Strategies International’s Paul Donagher, senior vice president, Communications Division, said, “The customer feedback in our Telecoms Loyalty Study reinforces the positive news that T-Mobile reported in its preliminary Q1 numbers in April. People are telling us T-Mobile’s competitive plans and rates are very cost efficient, offering the most services for the lowest price. But having competitive rates is one thing; T-Mobile must also deliver on handsets and the network.”

For seven days this year, from February 10 to 17, Market Strategies International interviewed a national sample of 989 consumers ages 18 and older. People for the survey were recruited from an opt-in online panel of U.S. adults. The interviews took place online.

Due to the fact that this was an online survey, the online panel does not yield a random probability sample of the target population. This means that it is not really possible to come up with a margin of error. That, in turn, makes it difficult to quantify the accuracy of the projections.

If you are interested in seeing what the details are, Market Strategies can supply you with the exact wording of all the survey questions upon request.

Donagher went on to say, “T-Mobile’s decision to become the un-carrier is the boldest customer-facing move we’ve seen in this industry in years. The next few months will be crucial, but if you’re T-Mobile, you’re looking at the future very optimistically.”

As you can see, T-Mobile is making some major changes. It is looking to move up in the ranks and as such, it is ready to take the competition head-on.




Edited by Alisen Downey


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