Feature Article

May 23, 2013

HeyWire Launches Text Service For Landline Businesses

Cloud-based messaging platform HeyWire has launched a new service that will add text, pictures and voice messaging communications to existing business landline phone numbers.

The new services is called HeyWire Business, and the way it will work is simple: a business user can log-in with a landline number using any Web browser – whether it be on a desktop, Android or iOS device. The company owns and operates its own over-the-top IP infrastructure – similar to Google Voice or Skype – and connects the business landline number to an IP network, which will allow for a business messaging solution.

Text, pictures and push-to-talk messages are sent from an existing business phone number and are automatically routed to the user's computer or portable device. Once set up, business users can use their landline numbers to text internally and send and receive texts to any mobile phone in North America. The company has even made its API available so that businesses can plug in to their cloud infrastructure.

HeyWire Business has three offerings: 1) Premium, which provides White-Labeled iOS, Android and Windows Phone apps and a Web app to deliver IP messaging across devices along with unlimited texting to any phone; 2) Standard, the HeyWire Business-branded app for mobile devices; and 3) HeyWire Platform, allowing total use of the company's API.

"HeyWire Business blows away yesterday's archaic IM approach to business messaging and offers a whole new way to integrate communications in the office,” said HeyWire CEO Meredith Flynn-Ripley. She believes the one number approach is what businesses need, and that encrypted and secure communications are of importance. She also noted that HeyWire provides the ability to track and run reports over time, so that businesses can better manage their overall communications.

In addition to messaging, the apps offer next generation features such as auto-reply, company directory and Twitter feeds.

Edited by Ashley Caputo

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