Feature Article

August 09, 2013

TP-LINK Continues To Dominate WLAN Market Share

It's good to be king, as TP-LINK can likely attest. The Chinese networking products powerhouse continues to lead the market for global wireless local-area-network (WLAN) devices, according to a report by IT market research and advisory firm, IDC.

IDC's report, "IDC Worldwide Quarterly WLAN Tracker - 2013 Q1 Final Release" shows TP-LINK making gains in 2013 with a 42.2 percent share in the WLAN market. That's on top of its 34.8 percent market share in 2012. Impressive gains for a company that only entered the international market in 2005.

“We were able to make it to this point using the same strategy that we used from the outset," TP-LINK’s Marketing Manger, Kevin Chen tells the Shenzhen Standard. “Make great products affordable, bring the highest value to the market and you will eventually win the hearts of your customers.”

Additional credit for TP-LINK's good fortune likely goes to the company's singular focus on the networking industry and its tight control over product quality costs — the company is one of the few networking vendors controlling independent manufacturing facilities.

Those advantages put TP-LINK in a great position to capitalize on the growing WLAN market, which is projected to exceed $7 billion in value by the end of 2014.

That value is thanks largely to the explosion of mobile devices and demand for enterprise mobility applications, according to an IDC report. That same report states the Asia/Pacific region as the fastest growing region for WLAN, followed closely by the Middle East and Africa.

The demand for WLAN services, however, is expected to grow across the globe, though some areas, such as Central and Eastern Europe, Japan and Latin America are seeing slower growth. Both Japan and Latin America, IDC reports, saw single digit declines in the WLAN market in the first quarter of 2013.




Edited by Ryan Sartor


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