Feature Article

September 12, 2013

Ericsson Mobile Broadband Charging Allows Users to Focus More on YouTube, Less on Usage

It’s never fun to keep watch of your data usage in an effort to avoid overages. Luckily, it seems that Ericsson has acknowledged this and has created a solution to improve data user experience, in partnership with Vodafone Egypt. The telecommunications provider plans to deploy Ericsson Mobile Broadband Charging (MBC), a solution that will offer over 10 million users various data options, including an on-the-go subscription feature.

The solution is designed to provide several advantages, including allowing users to update pre- and postpaid usage plans in real time. In this way, users can customize their plans and choose whichever ones correlate best with their personal needs. While all Vodafone Egypt prepaid data users can already experience the flexibility of this new solution, postpaid users will have to wait a little longer, as the system will be fully rolled out for all users in the near future. By the time this takes place, 2014 will see the solution’s subscriber base surpass 10 million users.

Other features of this solution will allow users to buy daily service packages and data plans. Subscribers will also be able to utilize an automatic data renewal option and alert function, which will warn users when they’re getting low on data, so that they may top up if necessary.

Image via Shutterstock

Vodafone Egypt Charging & Mediation Head of Department Abdelfattah Mabrouk expressed his excitement over the new technology: "We always aim to provide our customers with innovative services that are personalized… Ericsson's MBC allows us to do that on a whole new level, and provides superior capabilities for data charging. Mobile users do not want to be left without access to mobile data after they unknowingly reach their data limits. Ericsson's innovative solution gives us the flexibility to offer consumers immediate top-ups without penalties."

Anders Lindblad, Ericsson president of the Middle East region, echoed Mabrouk’s excitement, saying, "Technology is now integrated into almost every aspect of our lives. In the transition to what we call the Networked Society, where everything is connected in real time, consumers are rapidly adopting smartphones and relying on them for everyday activities. MBC helps these subscribers to utilize data plans that suit their needs."

Now, with the flexibility of this new solution, users can comfortably check in on their fantasy football leagues or keep up to date with Miley’s latest shocking behavior, without the extra worry of exceeding their data limits.

Edited by Blaise McNamee

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