Feature Article

October 29, 2013

T-Mobile Unleashes Tablet Frenzy with New Free Data Plan

On November 5, T-Mobile USA will release their third quarter financial report, and analysts predict healthy numbers for the company that has taken some recent bold steps to brand themselves as the nation's “un-carrier”

It all began in July 2013 when T-Mobile announced JUMP, their groundbreaking new program which enables customers to upgrade their phones when they want, up to twice a year. Most carriers rely on 2-year contracts, with a single upgrade typically available around the 22 month mark.

Another announcement shortly followed from America's fourth largest wireless carrier saying the company would begin doing away with customer deposits on new phones, leaving well-qualified and other-qualified pricing options available. T-Mobile customers can acquire a new phone with $0 down and make monthly payments until they own the phone outright, making it appealing for those looking to grab a mobile device right away without having to shell out a couple hundred bucks upfront.

Now T-Mobile begins phase three of their “un-carrier” plan by shaking up the tablet game with the announcement of $0 down and 200MB of free data every month for life on any tablet purchase. 

T-Mobile says that anyone can take advantage of this offer, and it sounds like they mean it. Well-qualified buyers can grab a new tablet under the $0 plan and get 200MB of free monthly data without ever having to sign a contract.

So what is the catch? Well, 200MB of data is not a lot, and T-Mobile knows this. That is enough data to send 60 pictures, 2500 emails or 540 Facebook posts. Should customers need more data, T-Mobile is offering plans starting at $10 a month for 500MB of 4G LTE data, with 2GB LTE data increments available for an extra $10 per month. Daily and weekly passes of unlimited data are also available.

“When you buy a product as amazing as iPad or Samsung, you should be able to connect when and where you want, simply and affordably,” said John Legere, president and CEO of T-Mobile. “By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy their tablets as it was meant to be enjoyed – mobile and connected.”

T-Mobile will offer the new iPad Air starting at $0 down with 24 monthly payments of $26.25 for the 16GB model and the iPad Mini 16GB for $0 down and $17.91 per month.

Edited by Stefania Viscusi

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