Feature Article

November 08, 2013

LG Device Loaner Program Lets Developers Try a G2 for Free

LG’s highly affordable Nexus 5 smartphone may have dominated the headlines over the past week, but the Korean manufacturer’s current flagship, the LG G2, may now be the more attractive choice — at least for developers. This is because the company has expanded its LG Android Developers’ Program with a device loaner program that allows the developers of the world to pick up a G2 free of charge, for a limited time.

The loaner program was introduced last week at LG’s Android Developers’ VIP event alongside a new software development kit (SDK) called the LG QRemote SDK, which allows developers to create customized IR remote control apps. Developers in attendance got a chance to check out this SDK, while also getting some one-on-one time with LG’s flagship device, giving them a good idea of what to expect if they decide to grab one on loan.

“When multiple developers followed up after the event, thanking LG for ‘doing it right,’ we know we’re giving them what they want,” said Cecilia Son, LG’s head of mobile developer relations for North America, in a statement. “By providing the Android developer community with a new SDK and the latest LG devices to test their apps on, we’re living up to our brand promise, ‘with LG, it’s all possible.’ We’re giving them the tools to help inspire some great new apps — ones we expect to see on the LG App Store very soon.”

For developers to get their hands on an LG G2, they must complete a three-step process: Register on the LG Device Loaner Program website, complete an order form, and pay return shipping at the end of the 30-day loan period. This means that the loaner program is provided free of charge to the developer community, with the only exception being return shipping costs.

Edited by Cassandra Tucker

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