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January 17, 2014

The RebelMouse That Roared: Paul Berry's RebelMouse Out to Make Social Media Easier

One thing is clear when it comes to social media: if no one's looking at it, it really doesn't have much impact. That's why it's called “social” media, really. For businesses, this is a particular problem, one that needs a clear and powerful answer to help drive viewers to the various Facebook and Twitter feeds that show up. Paul Berry, meanwhile, thinks he might have the solution to that problem with RebelMouse, a kind of “Web megaphone” that helps businesses get the word out and reach the widest possible user base.

Berry was formerly chief technical officer of the Huffington Post, so he understands—perhaps better so than many others—how important it is to get content out in front of as many viewers as possible. So he created RebelMouse, a system that allows for a variety of different kinds of content to be consolidated into one centralized home page. Social media posts, of course, are in attendance here, but so too are videos, complete articles, and similar content found, often, in a variety of places online.

While individuals reportedly can set up a RebelMouse account at no cost—advertising support comes into play for the free accounts--larger corporate users like Burger King and PepsiCo are also getting in on the action, dropping around $5,000 a month to compile various Instagram photos and the like surrounding the business into a more centralized feed. Smaller customers, like UNICEF, are charged around $500 a month, with the charges mostly related to how much technical support is required.

One of the strongest points of RebelMouse—at least, according to Berry—is its ability to incorporate and work with multiple social networks, including not only today's Facebooks and Twitters, but also those that don't yet exist. Given that two thirds of all adults in the United States are using some kind of social media, that's a substantial population that could be receiving some kind of social media marketing. With a market that full of potential users, competitors are likely to follow, and the biggest social media of tomorrow may be one that doesn't even exist yet today.

RebelMouse, however, is hardly alone in the market, with some major shops set to make RebelMouse's fight to the top a tough one. But by like token, one could easily say that the sheer number of competitors in the field is a good sign; the pie, so to speak, is already being divided several ways yet producing enough revenue to keep these firms viable. That means if RebelMouse can get just a small slice of the other firms' market share, it should be likely to hold out in the long term.

Social media marketing is also an important turn that's gaining a lot of prominence. Indeed, with the sheer number of social media users out there, putting same to work to promote products and services is just a smart idea in the long term. But trying to pull all of that together into a coherent whole can be difficult, and RebelMouse's ability to not only consolidate but future-proof social media use—at least to some extent—may be the critical advantage that lets it hold a piece of the market.

While only time will tell if RebelMouse can really be the mouse that roared, the initial projections seem to be in its favor. If it can continue its development, and keep making a product that only gets better, the end result should be long-term success for RebelMouse.




Edited by Alisen Downey


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