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January 22, 2014

Sprint's New Plan Lets Customers Choose Their 'Framily' Members

Sprint, the country’s third-largest wireless carrier, has announced a new pricing program called the “Sprint Framily Plan” that allows its customers share in a lower-priced monthly plan with the friends and family members of their choice, according to a statement released by the company. The plan is now available to both new and existing customers.

Here’s how it works: new Sprint customers pay $55 a month per line for unlimited talk, text and 1 GB of data. For each additional new customer that joins the Framily group, the cost per person goes down $5 a month, but maxes out at a $30 discount per line. If a customer builds a Framily group of seven or more, everyone in the group will receive unlimited talk, talk and 1 GB of data for $25 per month per line (excluding taxes and surcharges). Each account in the group will be bill separately.

“We recognize that often friends are considered to be as important as family,” Jeff Hallock, Sprint’s chief marketing officer, said in the statement. “What better way to ensure you can stay connected than through the Sprint Framily Plan. It allows you to share wireless savings with the group you care about the most.”

Sprint’s new plan just might be the latest attempt by the nation’s largest carriers to detract customers away from T-Mobile’s “Break Up” program, which allows its customers to purchase smartphones without an annual contract. Both AT&T and Verizon responded to T-Mobile by introducing plans that let its customers upgrade their smartphones every six months instead of every two years – if you are eligible for those new plans, of course. While Sprint’s new plan doesn’t allow to customers to upgrade their phones at quicker rate, it does seek to let customers feel like they have more control over how they use their plan based on their lifestyle.

Sprint may actually make a larger move to prevent its customers from leaving and running to T-Mobile: the company’s owner Softbank Corp is apparently in talks with Deutsche Telekom, owner of T-Mobile, to combine the two companies, according to Reuters. Sprint is one of the exhibitors at the ITEXPO – taking place January 28-31 in Miami, Florida – where more news of Sprint’s Framily Plan as well as new information on other new features may be available.




Edited by Cassandra Tucker


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