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February 04, 2014

Samsung Hopes to Rock the Enterprise Boat Starting with 166 Million Mobile Business Customers

All of the reports that we have seen concerning smartphone sales and market share show that Samsung is in the lead and has a strong hold on the top spot. Now it seems that Samsung wants to go after the market that was once securely held by BlackBerry.

According to a study from ABI Research, it is estimated that Samsung had 166 million mobile business customers at the end of 2013. The definition used is for an employed individual who uses a smartphone for both business and personal reasons. The findings come from ABI Research’s Enterprise Mobile Devices and Cybersecurity Research Services.

Looking at the information from ABI Research, we see that Samsung is making a strong push to capture a greater share of the corporate smartphone market. It looks like Samsung also wants to develop more enterprise apps for its platform.

ABI Research senior analyst, Jason McNicol, said, “Samsung continues to make strides in the enterprise and remains confident in their strategy to support enterprise mobility efforts. If you look at other device OEMs with an enterprise mobility focus, they tend to have a single solution available. Samsung on the other hand has SAFE, Knox, virtualization and possibly Tizen as enterprise solutions. No other OEM is taking such an aggressive stance towards enterprise mobility.”

As stated by Jason McNicol, Samsung’s success is quantified with estimates of subscriber activations through 2019 on two of its enterprise platforms: SAFE and KNOX. Also as stated above, the report takes a look at Tizen’s role as a possible enterprise platform, while also examining the role that virtualization can play in the corporate playground.

Apparently, Samsung has been slowly working toward this end. This enterprise push from Samsung began five years ago in 2009. It has been slowing building up momentum. Toward this end, the corporate push has led to 23 smartphones and tablets that have been deemed to be enterprise ready.

McNicol continued his comments by saying, “This past year, however, showed Samsung is not invincible as evidenced by launch delays and security issues in KNOX, its flagship enterprise mobility platform. Samsung has the capabilities and resources to overcome these hurdles, but is the market willing to wait? Fortunately for Samsung, the enterprise mobility market has lots of room to grow.”

It is obvious that Samsung does have the platforms necessary to compete in this market. The real question as mentioned above is whether enterprises are will to wait for everything to fall in to place. The enterprise mobility market may have lots of room to grow, but if the lag time is too great, then enterprises will be looking for other solutions.




Edited by Cassandra Tucker


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