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February 10, 2014

What Can You Expect from Motorola's Scheduled Event at the Mobile World Congress?

Early in January, we have the Consumer Electronics Show. That show showcases and gives the world an idea of what we can expect this year in a wide variety of electronics. Toward the end of February, we have the Mobile World Congress.

The Mobile World Congress is typically the biggest show of the year for smartphones and tablets. The show takes place in Barcelona. On Tuesday, Feb. 25th, Motorola will be holding a press event. What most people might be asking at this point is what is there for Motorola to talk about?

It will have no major announcements to make. So we should be able to infer from this that there are no new devices in the works. In fact, since Motorola was purchased by Google in 2012 for $12.5 billion, we haven’t seen a great number of smartphone from the company.

It seems that the reason for the press event is so that Motorola CEO, Dennis Woodside, can give the world an update on business. If there are no new mobile devices to be announced, could that mean that Woodside will give us a few more details on the sales to Lenovo?

From the facts that under Google there were not many new Motorola devices and it only held onto the company for a little over one year, I think that we can say that the real reason for the purchase was to procure Motorola’s patents. As it turns out, the sale of Motorola Mobility to Lenovo does not include many patents. Google will retain approximately 15,000 of Motorola’s patents.

Other than mentioning that no patents will exchange hands and that Google made a little profit on the sales, which went for $2.9 billion, there is nothing else to say. We do know that the company will keep its name and it will sell phones in North America, South America and Europe under Motorola.

What we do not know is if Moto will still be doing its own research and development, or what will happen to its Android software builds, or if the Moto X and G lines will continue to exist. What we do know is that Lenovo wants to extend beyond the world of PCs and take a strong step into the mobile world.

I suppose that all of this ambiguity means that people will be listening to what Woodside has to say on the 25th. He is certainly setting the stage and keeping his audience on the edge of their seats.




Edited by Ryan Sartor


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